WWF Pakistan x Sadhbarg

Threads of the Wild

Our relationship with nature has always found its way into Sadhbarg through prints, colours, motifs and the places that inspire our collections.

Threads of the Wild, created in collaboration with WWF-Pakistan, gave us an opportunity to take that relationship a little further.

The collaboration centred around the conservation of Pakistan's Common Leopard and included pieces designed specifically for the project. The potli bag was created using leftover fabric from our production, while 10% of proceeds from the collaboration were committed to WWF-Pakistan's conservation efforts.

For us, the collaboration was about more than putting two names together. It was a way to connect something that inspires our work with something worth protecting.

And hopefully, it's only the beginning.